Write a compelling Job Description with these 3 tips
Writing compelling and effective job descriptions (JDs) is important for attracting and engaging candidates, and requires highlighting growth opportunities, providing zero ambiguity in roles and responsibilities, and keeping the JD concise and to the point, including the pay range and a note from the hiring manager to showcase the company culture.
3 tips to write a compelling Job Description
Your job descriptions are part of the company brand, make sure that reflects in what you put out there! If you don’t like to read long resumes, guess what, candidates don’t like to read long JDs that fail to describe what the role truly entails. Consider these 3 tips to write compelling and effective JDs that will engage candidates and make them apply:
Growth opportunities:
Highlight the opportunities for growth. Whether this means stretch projects that will help hone a particular skill set or career advancement opportunities the candidate will have if they happen to join your company in a particular role.
Zero Ambiguity:
Don’t leave room for ambiguity when it comes to the actual roles and responsibilities for the job. Yes, a developer wants to know what your tech stack is, but they also want to know what projects or what part of your product they will be contributing to. Be specific and let them know that they will help build out the payment rails for your payment product or will build the checkout experience for your e-commerce website. Candidates want to work on interesting products and projects that enhance their skill set, so make sure to specify that in your JD.
In a market that is moving towards pay transparency, make sure you highlight your pay range on the JD. If you are apprehensive to do so, check whether your internal pay practices are fair and address necessary pay inequities. Doing such an audit will help you be more confident in displaying your pay ranges on the website. This will not only save you time and effort, it will keep you compliant.
Short is Best:
Saying less is more. Keep your JD concise and to the point. No one is interested in knowing whether you want someone who is a good collaborator or has great communication skills. In this job market that’s a given. So, stay away from templated JDs and showcase only crucial information about the role and company culture. For example, showcase a note from the direct hiring manager in the JD that speaks to the candidate and tells them why they should join the company in a particular role.
